Site intercept surveys are a great way to collect information from your web site visitors.
There are many different types of surveys you can use to collect different types of information.
Here are the most common uses:
Site Satisfaction/Experience Survey: ask users who have been on your site for a certain
amount of time, or are leaving your site (as an Exit Survey) to better
understand what they were looking for, if they were able to find it and how
pleased they were with the site aesthetics and if they were able to accomplish
their goals (for example: if their goal was to find contact information for your
company and setup an appointment, were they successful?). The results of this
survey should influence any plans for a site redesign or information
Site Redesign Survey: This type of survey can be used before or after you re-design your
web site. You can collect information before to understand your customer’s
priorities on the site to ensure your re-design will be meeting the needs of
your customer as well as company stakeholders. You could also use this survey
for select customers while your new re-designed site is in Beta, this allows you
to see if there are any dramatic ‘misses’ with the new design that you can
correct before your public site launch.
E-commerce Conversion Survey: Conversion rate is a key factor for e-commerce web site’s
success, this survey is intended to understand why conversions do and do not
happen. For example, did the customer not convert to a sale because she could
not find her size? That information is instrumental in improving business
strategy and increasing conversion rates.
E-commerce Shopping Cart Abandonment Survey- when customers leave a shopping cart
abandoned, it could be for many reasons, if one of the reasons includes a poor
user experience or site design, then this survey should be designed to
understand that so you can take action to reduce your e-commerce site’s abandonment rate.
E-Commerce Transaction Survey- ask your customers you have made a transaction about what
they liked and did not like about the process of completing a transaction and
searching for and purchasing a product.
Demographic Information Survey- collect information to understand who your online customers
are and how they are similar or different from your brick and mortar customers.
This can be used to impact design and marketing especially for e-commerce sites.
Coming Soon! Web Site Intercept Survey Templates available for viewing and for
purchase from your account for faster survey creation.